How Voice Internet is Changing the Rules of Digital Marketing

How Voice Internet is Changing the Rules of Digital Marketing

Voice Internet

The first revolution of the Internet, in 1995, connecting personal computers around the world on vast web and making available information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled all of mankind to become one big family, with the ability to connect with everyone on issues of common interest. Now the Audio, the third Internet revolution led by humanity's most-used communications channel, is about to emerge as a screen-less ubiquitous Internet.

Currently, more than 20 percent of search queries in India are already done by voice. And by 2020, 50 percent of all global searches will be voice searches. In fact, India is seeing a 270 percent year-on-year increase in voice

searches, as reported by Google. One of the reasons for the humble enhancement is because the Audio is

faster than typing.

Even in rural areas, where people cannot read or write in English, this technique comes in handy. Since the Indian market is one of the largest and fastest-growing markets,big players like Amazon, Alexa, Google Home, etc. are now focusing on Indian languages and the Indian market.

Some of the major players in the voice internet market are:

Microsoft – Cortana

 Google – Google Now

Amazon – Alexa

 Apple – Siri Samsung - Bixby

There are basically three ways in which consumers will connect to the Internet using voice.

1. By replacing the keyboard with voice command, our engagement device remains the same as our current laptop or phone. However, instead of using the keyboard for input information, we use voice to input information. And the response (output) can either be displayed on the screen or the response can be called out by the machine.

This has an immediate impact on SEO. Google is the gateway to the Internet for any consumer and thus it is important for the brands and businesses they feature in Google search. However, using a voice is more interactive than searching using a keyboard.

Thus the SEO strategy will need to be tweaked to include phrases rather than just keywords. Similarly, the content of the website should be more granular and

interactive, similar to the engagement of chatbots. 

Linear structures are organized as follows. In a voice Internet world, we need to envision a consumer conversation with a brand website and create an interface that answers a conversational question while answering several possible paths in which the conversation can run.

2. Using Audio Devices Another and perhaps more revolutionary use of Audio Internet is the use of devices for interaction. In the simplest form, these devices will be the choice of Google Home or Alexa. The market for these devices is now growing by leaps and bounds. Currently, the use of these devices is "what is the weather"

To find answers to simple questions like, "Play some instrumental music" and "Which movies are playing in the city." As soon as these devices become smart, they will soon "replace" the family dog. “I envisage a voice instrument at some point becoming a part of the family, and actually engage in conversation and provide input during the discussion.

According to Alexa, every day in the morning, thousands of people get up and call their device "Good Morning" ... not only showing how people are trying to be polite for a piece of technology but this fact It is also that these devices are becoming a part of our lives. From the brand's perspective, this device is a major challenge. Unlike the screen-based Internet, where a Google query can list a complete list of responses on the first page of a search result, a voice device did not call so many results.

This will call a very limited number of results. In such a situation, how does a brand ensure that it is called a figure in the results? At the same time, brands will be forced to define a "voice" personality for their brand. When a brand reacts through the Internet of Voice… then should it be a male voice or a female voice? What should be the tone of tone? Should it be didactic, or should it be funny?

Additionally, how will SEM work in the case of a sound device? How are ads activated in voice search? I'm already seeing some early examples of ads where, before responding to

my query, the voice assistant runs a 15-second brand ad.

While the opportunity to exclude multiple search results and multiple advertisements can be drastically reduced in a voice search, I think the number of questions (and thus) to engage with consumers will increase dramatically.

3. Internet of Things Perhaps the most significant effect of voice will be seen in IoT devices. With chips embedded in pretty much every device or gadget that can then be connected to the Internet, one can actually "talk" to any device. So you can ask a light bulb to turn itself on or off, Or you can ask your fridge to order a supply through your favorite e-grocery store; Or you can ask for a washing machine to request service from the manufacturer.

And then, of course, you can have a driverless car that not only catches you from one place to another based on your voice but can actually interact with you based on your mood, the music of your choice. Can run or book a spa for you.

You on your way back from the office… if you look so tired. A lot of companies have been this bandwagon. Already, Ford lets you talk to your car, Huawei and LG lets you talk to

your phone and fridge and ADT let you talk to your burglar alarm!

If you like the post, then please comment. And let us know which blog you would like to study next.