What is digital marketing?

What is digital marketing?

Digital Marketing 

The term "Digital marketing" has been very popular over the past few years. Everyone knows the meaning of advertisement, it is one of the main objectives of any advertisement to promote your product and reach the customer. But as the times are changing, the ways of doing business are also changing, now people are moving from the traditional way of doing business to the digital advertisement.

So now the question arises, what is digital marketing? Is it necessary to move the business forward? What can be its benefits? Today we have tried to answer these questions in the easy language here. In simple words, if we define it, it can be something like this: Using an electronic device to promote a product or service is called internet Advertisement.

The thing to note here is that many people consider internet advertisement as digital marketing, but the truth is that digital advertisement itself is widespread and internet marketing is a part of it.

It has been in use since we were in the era of radio, you see advertisements on roadside electronic boards while walking on the road, this is also an example of online advertisement.

How did digital marketing begin?

Like we said above, this has been going on since the time of the radio and just after that the invention of computers, the internet, and email increased its speed, now email could reach people in person.

Now people started using the computer tremendously, instead of writing the information of their customers in a register, now it was easier to note on the computer.

Similarly, as the use of electronic devices increased in marketing, in the 1990s it was renamed as the internet advertisement. After 2000, the number of internet users had started to increase, people were now looking for things on search engines before purchasing any goods, so every business had to come online.

Later social media like Facebook, LinkedIn, YouTube and Twitter started attracting people and today they have become an important part of people's personal life. In such a situation, social media has also become an important means of advertisement.

From that old-time, until now the trend of digital marketing has been increasing continuously. Below we have given a screenshot of Google trend, in which it is clear that the number of searches for this word is constantly increasing.

How to do it? What are the types?

We can mainly divide it into two parts: offline marketing and online marketing. Let us understand these two in detail:

Offline Digital Marketing:

Yes, offline advertisement is also a part of digital marketing. It is a way of advertisement in which digital devices are used but it is not necessary that it is connected to the Internet. Many electronic devices can also be used in this category such as:

radio

TV

mobile

Radio: In this category, it is the oldest way in which people can reach their point in a constructive way through their voice and music. And the amazing thing is that the popularity of radio is still not decreasing and this is the reason that the revenue of radio channels has increased continuously in the last 10 years and in 2018 it has increased to $ 470 million.

TV: We all have been watching television advertisements since childhood. Some of these advertisements such as Action School Shoes, Zandu Balm, Washing Powder Nirma, etc. have settled in our memories. But since youtube has come, people are now getting away from the TV. There are many problems with advertising on TV, it is very expensive for small business and apart from this, targeting cannot be done in the right way while on YouTube it is very easy.

Mobile: Here we are talking about SMS marketing, which has reduced now with the arrival of smartphones but it can be used even today.

Online Digital advertisement:

It is also called internet marketing, it is known by its name that this type of marketing uses such digital devices that are connected to the internet such as mobile, laptop, computer, etc.

There are many types of online marketing too, out of which some categories are given below:

Search engine optimization (SEO)

Search Engine Marketing (SEM)

Pay-per-click advertising (PPC)

Social Media Marketing (SMM)

Content marketing

Email marketing

Search Engine Optimization (SEO): This is a way to increase the quality of a website so that it can be ranked better on search engines. Any website or blog is successful only when people visit it. Bringing traffic to your website is not an easy task, many times traffic is brought by promotion through advertising, but if you want to bring free traffic or organic traffic to your website without advertising, then for this you need to search your website with search engine We have to optimize it so that the content of your website can appear on the search engine and this work is done by SEO.

Search Engine Marketing (SEM): SEO brings traffic from search engines for free, while SEM is a paid way in which traffic is obtained by advertising in search engines like Google, Bing, etc. In this, the advertiser has to pay the search engine for every click.

Pay-per-click advertising (PPC): This is a method of advertising in which the advertisement is shown in the form of a banner or text and the advertiser has to pay a fixed price on each click.

You can see a better example of this on Google: Whenever you do some search, some ads appear at the top and side of the results page, they are actually PPC ads. This method not only happens in search engines but PPC advertisements are used on many websites.

Social Media Marketing (SMM):

Social media marketing is a way to promote a website, product or service using social sites such as Facebook, WhatsApp, Instagram, YouTube, etc.

Nowadays everyone uses social sites but it has become an integral part of our life. In such a situation, these social sites have become very good platform advertisements.

Content Marketing: This marketing is a new way. High-quality and interesting content is created to attract the target audience and keep them engaged. The content here refers to digital content ie:

blog post

video

EBook

Infographic

Podcasts etc.

Its main purpose is to make the audience a customer by promoting a brand, product or website.

Email Marketing: Yes, email marketing, it still works today. In this, promotional emails are sent to many people simultaneously. Its specialty is that it is easy and cheap.

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